This liner is the latest addition to the Benefit ‘they’re real!’ range, which wasn’t really a range actually, because it was just one product until now: they’re real! mascara<\/a>.<\/p>\n they’re real! push-up liner is a gel eye-liner pen<\/strong>. This is a new product since\u00a0usually, liner pens use\u00a0liquid eye-liner, not gel liner. Liquid eye-liner has a more glossy finish. Here, it’s a real gel texture<\/strong>, very black , like charcoal black<\/strong>, which dries completely matte<\/strong>. So it’s a new look, replacing the traditional combo gel liner in a pot + angled liner brush. And of course, it is supposed to be much easier to use<\/strong>!<\/p>\n The commercial is really about that, the ease of use<\/strong>… If the star of the ad\u00a0can apply\u00a0her liner in a car, in handcuffs and in a second, can you imagine how easy it must be to use?<\/p>\n![\"they're](\"https:\/\/bonniegarner.com\/wp-content\/uploads\/sites\/2\/2014\/08\/theyre-Reel-push-up-liner.jpg\")
<\/a><\/p>\nBut what exactly is\u00a0Benefit’s they’re real! push-up liner<\/a>?
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\nSince there is this real\u00a060’s vibe at the moment regarding eye-makeup, that’s perfect!<\/p>\n