{"id":6592,"date":"2014-12-30T10:31:37","date_gmt":"2014-12-30T06:31:37","guid":{"rendered":"https:\/\/bonniegarner.com\/en\/?p=6592"},"modified":"2016-05-05T23:58:49","modified_gmt":"2016-05-05T19:58:49","slug":"cushion-cream-next-big-thing-not","status":"publish","type":"post","link":"https:\/\/bonniegarner.com\/en\/2014\/12\/30\/cushion-cream-next-big-thing-not\/","title":{"rendered":"Cushion Cream: the next big thing&#8230; or not"},"content":{"rendered":"<h2 class=\"intertitre\">BB creams are so over! Cushion creams are the latest innovation made in Korea, and beware: you will probably see them everywhere in 2015!<\/h2>\n<p class=\"intertitre\">Whaaat? Cream in a cushion? What is exactly this new cosmetic toy?<\/p>\n<h3 class=\"intertitre\">Where does it come from?<\/h3>\n<p>As usual with the latest cosmetic innovations, this concept was born in South Korea, aka the new cosmetics heaven. There, the Cushion Creams has completely overtaken the traditional BB and CC Creams for the Asian beauty-addicts. This concept, even if it&#8217;s a discovery to us Westerners, is not actually that much new in reality.<br \/>\nThe first Cushion Cream was created by the brand\u00a0<a title=\"Iope\" href=\"http:\/\/www.iope.co.kr\/ko\/product\/skin-care\/air_coushion.html\" target=\"_blank\">Iope<\/a>\u00a0in 2008 (<a title=\"Amore Pacific\" href=\"http:\/\/us.amorepacific.com\/\" target=\"_blank\">Amore Pacific<\/a> Group), which has since become the market leader (they sell one of their famous Cushion Cream every 30 seconds in Asia).<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/fI2g-aI6fcc\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In the US, it has been available at <a title=\"Sephora Amore pacific Cushion Cream\" href=\"http:\/\/www.sephora.com\/color-control-cushion-compact-broad-spectrum-spf-50-P378121?skuId=1496488\" target=\"_blank\">Sephora<\/a>\u00a0since 2013. And in France, <a title=\"Lanc\u00f4me Cushion Cream\" href=\"http:\/\/www.lancome.fr\/_fr\/_fr\/maquillage\/maquillage-du-teint\/coussin-de-teint\/miracle-cushion-29201v.aspx\" target=\"_blank\">Lanc\u00f4me<\/a> releases its own version of the Cushion Cream in\u00a0January 2015.<\/p>\n<h3 class=\"intertitre\">What is it?<\/h3>\n<p>Like\u00a0the BB Cream, it&#8217;s a\u00a0<strong>hybrid product<\/strong> which combines skincare and makeup. To use a marketing term, it&#8217;s a &#8220;bridge product&#8221;.<br \/>\nIts promises:<br \/>\n&#8211; a significant coverage (like a foundation),<br \/>\n&#8211; a color correction of the skin tone (like a CC Cream)<br \/>\n&#8211; a moisturizing effect,<br \/>\n&#8211; a UV protection<br \/>\n&#8211; a mattifying, brightening, or anti-aging effect depending on the product&#8230;<br \/>\n(it also makes your morning coffee and walks your dog)(the dream ;))<\/p>\n<p>What is new with the Cushion Cream is not really the concept of the &#8220;all-in-one&#8221; product but rather the fact that it&#8217;s <strong>very easy to carry around<\/strong>. The packaging of this product is a very practical box with a mirror, similar to a compact powder for example.<\/p>\n<p>Inside the box is a very fluid tinted cream that is soaked\u00a0up into a sponge called <strong>air cushion<\/strong>. The product is then revealed by simply pressing the &#8220;cushion&#8221; with a specific polyurethane puff. This polyurethane material prevents the puff from\u00a0being too absorbent, in order to apply the product more easily on the skin. Obviously, the puff has to be cleaned frequently to prevent a product build up that would make a less uniform application (and also for hygienic reasons!).<\/p>\n<p>When you apply the product on the skin, it <strong>feels very fresh<\/strong> thanks to the fluidity of the product but also thanks to the cushion and its thousands of tiny air holes.<\/p>\n<p><a href=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2014\/12\/cushion_cream_the_face_shop.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6711\" src=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2014\/12\/cushion_cream_the_face_shop.jpg\" alt=\"Cushion Cream The Face Shop\" \/><\/a><\/p>\n<p><a href=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2014\/12\/cushion_cream_the_face_shop_open_1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6712\" src=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2014\/12\/cushion_cream_the_face_shop_open_1.jpg\" alt=\"Cushion Cream The Face Shop\" \/><\/a><\/p>\n<p><a href=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2014\/12\/cushion_cream_the_face_shop_open_2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6714\" src=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2014\/12\/cushion_cream_the_face_shop_open_2.jpg\" alt=\"Cushion Cream The Face Shop\" \/><\/a><\/p>\n<p><a href=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2014\/12\/cushion_cream_the_face_shop_open_3.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6715\" src=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2014\/12\/cushion_cream_the_face_shop_open_3.jpg\" alt=\"Cushion Cream The Face Shop\" \/><\/a><\/p>\n<p><a href=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2014\/12\/cushion_cream_the_face_shop_open_4.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6716\" src=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2014\/12\/cushion_cream_the_face_shop_open_4.jpg\" alt=\"Cushion Cream The Face Shop\" \/><\/a><\/p>\n<p><a href=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2014\/12\/cushion_cream_the_face_shop_swatch.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6717\" src=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2014\/12\/cushion_cream_the_face_shop_swatch.jpg\" alt=\"Cushion Cream The Face Shop\" \/><\/a><\/p>\n<h3 class=\"intertitre\">What are the advantages of a Cushion Cream?<\/h3>\n<p>Overall, it&#8217;s primarily the <strong>time saving<\/strong>\u00a0but also the\u00a0<strong>convenience<\/strong>.<\/p>\n<p>Using a Cushion Cream saves time because it\u00a0means\u00a0you don&#8217;t need\u00a0to use a moisturizer, plus a sun protection plus\u00a0a foundation. It&#8217;s like a 3 in 1 product, ideal for these very busy (and late) mornings.<\/p>\n<p>It&#8217;s convenient, because you can take it anywhere with you thanks to\u00a0its compact packaging and\u00a0mirror. It can also be used to touch up during the day to maintain a unified, fresh and protected (with the SPF) complexion.<\/p>\n<p>On top of that, Cushion Creams are also <strong>economic<\/strong> because they&#8217;re <strong>rechargeable<\/strong> (you can change both the air cushion and the puff).<\/p>\n<h3>Can every skin type use it?<\/h3>\n<p>A Cushion Cream is more intended for <strong>normal to dry skin<\/strong> who want a glowy effect and some brightness.<br \/>\nIt also corrects <strong>redness<\/strong> and\/or<strong>\u00a0dark spots<\/strong> but it&#8217;s not the best to cover acne pimples or any bumps in the skin.<br \/>\nThe coverage is quite\u00a0light but you can apply more to\u00a0the areas you\u00a0want to correct. It is quite buildable.<\/p>\n<p>So if you have a combination to oily skin, you will need to apply some face powder on top to improve the lasting power and to mattify your skin.<\/p>\n<h3>And what about my opinion on the Cushion Creams?<\/h3>\n<p>The Cushion Creams intrigued me, I must admit.<br \/>\nI have heard about it in the press and on some French blogs I follow.<\/p>\n<p>A few weeks ago, I was invited to an event for a Korean brand called The Face Shop here in Dubai. Indeed, <a title=\"The Face Shop\" href=\"http:\/\/international.thefaceshop.com\/index.jsp\" target=\"_blank\">The Face Shop<\/a>\u00a0partnered with the <a title=\"Glam Box\" href=\"http:\/\/www.glambox.me\/\" target=\"_blank\">Glam Box<\/a>, a local beauty box for their December box.<br \/>\nSo when I saw that the brand had got a Cushion Cream in their range, I ran to\u00a0The Face Shop&#8217;s shop in Festival City with my 15% off voucher (provided in the Glam Box) to look at it more closely.<\/p>\n<p>So I tried their <a title=\"Cushion Screen Cell\" href=\"http:\/\/international.thefaceshop.com\/english\/product\/productView.jsp?ctgr=ctgr&amp;search=ca&amp;prdidx=9204&amp;prdtype=195&amp;pageno=1\" target=\"_blank\">Cushion Screen Cell<\/a>, a\u00a0moisturizing, brightening and with\u00a0a\u00a0SPF50 protection (and PA +++) Cushion Cream.<br \/>\nThe price here is 190 AED (about $52).<\/p>\n<p>Clearly, I was not the ideal target for the test.<br \/>\nI have an oily acne-prone skin and above all, I&#8217;m very\u00a0demanding about my complexion. In general, I don&#8217;t really mind spending a little time for my skin. I&#8217;d rather apply 3 different products on my face to\u00a0get a perfect result.<br \/>\nAnyway, I have my busy (or lazy) mornings so\u00a0an all-in-one product from time to time, why not?<\/p>\n<p>Well, maybe I didn&#8217;t chose the best Cushion Cream for my test because<strong> it unfortunately\u00a0doesn&#8217;t work for\u00a0me at all<\/strong>!<\/p>\n<p>Although I quite like the application process with the puff that glides on the skin and feels very refreshing, the <strong>result is just horrible<\/strong> on me.<br \/>\nI had the impression I&#8217;d\u00a0applied an &#8220;old school&#8221; sunscreen (white and super sticky) mixed badly with a tinted cream. I\u00a0ended up with\u00a0very weird patches on my skin. So much so that my husband (who doesn&#8217;t really notice anything in my face usually) said &#8220;Errr, what is it that you put on your face? It\u00a0looks a bit\u00a0weird!&#8221; #epicmakeupfail <span class=\"wp-smiley emoji emoji-sad\" title=\":(\">sad<\/span> <\/p>\n<p>Even with powder, the product is still very sticky. I was shiny 10 minutes after applying it, a new record. And we&#8217;re not talking shiny like a nice glow. Let&#8217;s be clear, <strong>I was greasy<\/strong>. (no, I didn&#8217;t take pictures, I kept it on my skin painfully a few hours for the test and then\u00a0cleansed it with great relief!)<\/p>\n<p>Another thing about <strong>the convenience of taking the product for touch-ups during the day<\/strong>.<br \/>\nI confess that I also have a lot of trouble with this idea. I find it <strong>a bit yucky<\/strong> to reapply a liquid product on a &#8220;dirty&#8221; skin. During the day, the skin produces sebum, sweat, is covered with small dust particles, pollution particles&#8230; So yes, it&#8217;s kind of gross.<br \/>\nI have less reluctance with a powder that will absorb the excess oil (but I always use a blotting paper before and I clean my puff weekly).<\/p>\n<p>I still think that my unfortunate experience with this product is mainly\u00a0due\u00a0to my skin type&#8230;<\/p>\n<h5>I&#8217;d be curious to know if some of you were able to try any Cushion Creams. What did you think? Were you luckier than me?<\/h5>\n<p>Photos credits: bonniegarner.com<\/p>\n<p>Cet article est aussi disponible en fran\u00e7ais:\u00a0<a title=\"bonniegarner.com\" href=\"https:\/\/bonniegarner.com\/2014\/12\/30\/cushion-cream-le-next-big-thing-ou-pas\/\" target=\"_blank\"><em>Cushion Cream: le &#8220;next big thing&#8221;&#8230; ou pas<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BB creams are so over! Cushion creams are the latest innovation made in Korea, and beware: you will probably see them everywhere in 2015! Whaaat? Cream in a cushion? What is exactly this new cosmetic toy? Where does it come from? As usual with the latest cosmetic innovations, this concept was born in South Korea, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"wide-image-layout","iawp_total_views":71,"footnotes":""},"categories":[900,265],"tags":[1033,1026,1028,1038,1027,1037,867,1024,1025,1032,1039,186,681,1041,1029,1030,811,1036,742,1660,1035,1040,1031,1034],"class_list":["post-6592","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ask-bonnie","category-beauty","tag-bb-cream","tag-bb-creams","tag-bridge-product","tag-cc-cream","tag-cc-creams","tag-cosmetic-toy","tag-cream","tag-cushion-cream","tag-cushion-creams","tag-cushion-screen-cell","tag-cushions-cream","tag-dubai","tag-foundation","tag-glam-box","tag-hybrid-product","tag-korean-cosmetics","tag-makeup-2","tag-screen-cells","tag-sephora","tag-skincare","tag-sunscreen","tag-technology","tag-the-face-shop","tag-tinted-cream","entry","override"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/posts\/6592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/comments?post=6592"}],"version-history":[{"count":0,"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/posts\/6592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/media\/6593"}],"wp:attachment":[{"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/media?parent=6592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/categories?post=6592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/tags?post=6592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}