{"id":6641,"date":"2015-02-17T10:24:46","date_gmt":"2015-02-17T06:24:46","guid":{"rendered":"https:\/\/bonniegarner.com\/en\/?p=6641"},"modified":"2016-05-05T21:52:13","modified_gmt":"2016-05-05T17:52:13","slug":"the-truth-about-serums","status":"publish","type":"post","link":"https:\/\/bonniegarner.com\/en\/2015\/02\/17\/the-truth-about-serums\/","title":{"rendered":"The truth about serums"},"content":{"rendered":"<h2>Skin perfecting serum, anti-aging serum, hydrating serum, foundation serum&#8230; Quite confusing, isn&#8217;t it?<\/h2>\n<p>Serums are more and more accessible\u00a0but they&#8217;re also somewhat a <strong>cash cow\u00a0<\/strong>for cosmetics laboratories. You can find all kind of serums, but can they all really be considered a\u00a0&#8220;serum&#8221;?<br \/>\nA foundation serum like <a title=\"Diorskin Nude Air\" href=\"http:\/\/www.dior.com\/beauty\/en_int\/fragrance-and-beauty\/makeup\/face\/foundation\/pr-foundation-Y0778930-nude-healthy-glow-ultra-fluid-serum-foundation.html\" target=\"_blank\">the last Dior<\/a>, what is it exactly? A serum or a foundation?<br \/>\nAnd concentrates, elixirs, beauty oils, can they also be considered serums?<br \/>\nAnd above all, do you really need a serum?<\/p>\n<p>Today, I&#8217;ll try to give\u00a0you a clearer understanding\u00a0even if you feel dizzy with\u00a0so much\u00a0information and it&#8217;s sometimes quite confusing, I know.<\/p>\n<p><a href=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2015\/02\/serums_dermae_caudalie_kielhs.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6914\" src=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2015\/02\/serums_dermae_caudalie_kielhs.jpg\" alt=\"La v\u00e9rit\u00e9 sur le s\u00e9rum\" \/><\/a><\/p>\n<h3>A little history&#8230;<\/h3>\n<p>The use of serums has <strong>evolved<\/strong> so much recently.<br \/>\nOriginally, the first face\u00a0serums mainly targeted\u00a0women with &#8220;mature skin&#8221; (gasp this term is so ugly) for a very specific\u00a0anti-aging action.<br \/>\nThe highly acclaimed\u00a0<a title=\"Est\u00e9e Lauder\" href=\"http:\/\/www.esteelauder.co.za\/product\/689\/26959\/Product-Catalog\/Skincare\/By-Category\/Repair-Serums\/Advanced-Night-Repair\/Synchronized-Recovery-Complex-II\/index.tmpl\" target=\"_blank\">Advanced Night Repair by Est\u00e9e Lauder<\/a>\u00a0and the\u00a0<a title=\"Clarins\" href=\"http:\/\/int.clarins.com\/en\/double-serum\/C010408020.html?start=1\" target=\"_blank\">Double S\u00e9rum by Clarins<\/a>\u00a0were both born in the 80s.<\/p>\n<p>But these last 5 years, brands understood the <strong>attracting power<\/strong> of these little bottles which often look so much like pharmaceutical vials, promising\u00a0almost magical properties. So brands set out to\u00a0create serums for your skin&#8217;s every little need.<br \/>\nNow, everyone can add a serum to their\u00a0care routine. There are all kinds of serum, and for\u00a0all budgets!<\/p>\n<h3>But what exactly is a serum and how should you\u00a0use it?<\/h3>\n<p>A face\u00a0serum has a rather <strong>fluid texture<\/strong>. The concentration in <strong>active ingredients<\/strong> is more important than a regular moisturizer and it&#8217;s also much more <strong>efficient<\/strong>.<\/p>\n<p>The texture is fluid because it facilitates the <strong>deep penetration of active ingredients<\/strong>\u00a0(more than a regular moisturizing cream).<br \/>\nHowever, although it penetrates into the skin very well, it may not be enough to protect it and that is why it&#8217;s often paired with a moisturizing cream (applied after the serum). This cream will\u00a0moisturize and protect\u00a0the skin.<\/p>\n<p>Serums are often more <strong>expensive<\/strong> than creams, due to the concentration of\u00a0higher active ingredients.<\/p>\n<p>The purpose of a serum is to give the skin a little <strong>boost<\/strong>.<br \/>\nSo, it&#8217;s usually\u00a0used as a <strong>treatment<\/strong> (at each change of season, for example) or <strong>occasionally<\/strong> (in case of fatigue, stress, or after sun exposure&#8230;) and for a period of 1 to 3 months (to see any real result on your\u00a0skin).<\/p>\n<p>But you\u00a0can also use them <strong>every day<\/strong> to treat a specific &#8220;everyday&#8221; needs (such as dehydration, or ageing signs for example).<\/p>\n<p>For\u00a0a treatment or an occasional use, it&#8217;s better to\u00a0apply the serum in the <strong>evening<\/strong> before your\u00a0night cream. Overnight treatments are so much more\u00a0effective because the skin renews itself and the\u00a0cell activity is very important while we&#8217;re sleeping.<\/p>\n<h3>Which kind of serums exist on the market?<\/h3>\n<p><a href=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2015\/02\/ask_bonnie_2_serums_dermae_caudalie.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6912\" src=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2015\/02\/ask_bonnie_2_serums_dermae_caudalie.jpg\" alt=\"La v\u00e9rit\u00e9 sur le s\u00e9rum\" \/><\/a><\/p>\n<p>A lot! <span class=\"wp-smiley emoji emoji-wink\" title=\";)\">wink<\/span> <\/p>\n<p>Some\u00a0serums will treat the skin. They&#8217;re very <strong>specific<\/strong>:<br \/>\n&#8211; <strong>moisturizing<\/strong> serums for dehydrated skin,<br \/>\n&#8211; <strong>nourishing<\/strong> ones for dry skin,<br \/>\n&#8211; <strong>soothing<\/strong> for sensitive skin,<br \/>\n&#8211; <strong>purifying<\/strong> for oily and\/or acne prone skin,<br \/>\n&#8211; <strong>brightening<\/strong> for\u00a0dull or tired skin,<br \/>\n&#8211; <strong>anti-dark spots<\/strong>\u00a0for hyper-pigmentation,<br \/>\n&#8230; and I have\u00a0forgotten\u00a0many others!<br \/>\nThey can be used on a daily basis (every day)\u00a0or as a treatment, regardless of your age.<\/p>\n<p>Other face serums can\u00a0<strong>complete<\/strong>\u00a0a skincare routine when\u00a0the skin has become more demanding. This is the case for example of different anti-aging serums that you can start applying at the age of\u00a030.<br \/>\n&#8211; antioxidants serums (which preserve youthful skin),<br \/>\n&#8211; anti-wrinkle serums,<br \/>\n&#8211; lifting serums,<br \/>\n&#8211; global anti-age serums (they&#8217;re basically doing everything: moisturizing, nourishing, anti-wrinkle, firming, anti-dark spots&#8230; They&#8217;ll also do your ironing and a coffee if you ask nicely;) )<br \/>\nThey can be used every day on a daily basis, morning and\/or evening.<\/p>\n<h3>At what age is\u00a0a serum effective?<\/h3>\n<p>Ah ah, now that&#8217;s a tricky one!<\/p>\n<p>According to any cosmetic brand&#8217;s\u00a0marketing teams, the answer would probably be: &#8220;But at any age, my dear!&#8221;<br \/>\nIn my opinion, it depends, on your <strong>skin&#8217;s needs<\/strong>, your <strong>skincare<\/strong>\u00a0<strong>habits<\/strong> (you love taking care\u00a0of your skin and you&#8217;re interested in it or you\u00a0don&#8217;t have\u00a0time) and of course on your <strong>budget<\/strong>.<\/p>\n<p>Before 35 *, using a serum is only useful if your skin has a specific need and I don&#8217;t personally think it&#8217;s necessary to use it all year round. 2 to 4 times a year is already a very good rhythm.<\/p>\n<p>(* I say 35, but it could be 30, it could be 40, that&#8217;s when you feel your skin is changing and more &#8220;tired&#8221;\u00a0than before)(at 36, I&#8217;m totally experiencing this feeling)(oh joy)<\/p>\n<p>After 35, I find it&#8217;s a shame not to use a serum because these\u00a0skincare products have<strong>\u00a0the highest concentration of active ingredients<\/strong>. And, let&#8217;s not deny it, your\u00a0skin after 35 is more demanding!<br \/>\nFor me, it&#8217;s better to invest a little more in a good serum, even if you then\u00a0buy a cheap moisturizing cream.<br \/>\nThe cream is mainly intended to form a protective layer on the skin. The penetration of active ingredients is quite limited with a moisturizer. So investing a crazy amount of money in your day cream isn&#8217;t really worth it!<\/p>\n<h3>What is the difference between a serum and an\u00a0skin\u00a0elixir or a concentrate?<\/h3>\n<p><a href=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2015\/02\/ask_bonnie_2_serums_kielhs.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6913\" src=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2015\/02\/ask_bonnie_2_serums_kielhs.jpg\" alt=\"La v\u00e9rit\u00e9 sur le s\u00e9rum\" \/><\/a><\/p>\n<p>The difference is in <strong>the way you\u00a0use the serum<\/strong>.<\/p>\n<p>A serum is usually applied under a cream, <strong>never on it&#8217;s own<\/strong>.<\/p>\n<p>A skin concentrate or elixir comes in different forms: either very liquidy or oily textures.<br \/>\nGenerally, <strong>you can add a few drops<\/strong> directly into your skincare cream to give it a little boost.<br \/>\nOr, and this is more the case with\u00a0oily formulas, it can be applied <strong>alone<\/strong>, like\u00a0<a title=\"Kielh's\" href=\"http:\/\/www.kiehls.com\/Midnight-Recovery-Concentrate\/819,default,pd.html?start=1&amp;cgid=face-serums\" target=\"_blank\">Kielh&#8217;s Midnight Recovery Concentrate<\/a>, for example &#8230;<\/p>\n<p>In all cases, a quick look at\u00a0the directions for using it in the packaging\u00a0insert should help\u00a0you! <span class=\"wp-smiley emoji emoji-wink\" title=\";)\">wink<\/span> <\/p>\n<h3>Can face beauty oils be considered a kind of serum?<\/h3>\n<p>There are differences of opinion on this topic!<\/p>\n<p>I personally see them as <strong>kinds of elixirs<\/strong> that can boost the skin when they&#8217;re used with a cream.<br \/>\nBut\u00a0of course, there are lots and lots of different oils: simple vegetable oils, mixtures of different oils, face oils with essential oils added&#8230;.<br \/>\nI will probably have to write a new blog post on\u00a0the subject some day! <span class=\"wp-smiley emoji emoji-wink\" title=\";)\">wink<\/span> <\/p>\n<h3>And what about all those Skin perfecting serums?<\/h3>\n<p>Yes, what about all these serums which\u00a0popped up a few years ago promising us a perfect, very soft, bright\u00a0skin (and without any pores)? Like a &#8216;<strong>Photoshop skin<\/strong>&#8216;?<\/p>\n<p>It&#8217;s easy to find some examples because skin perfecting serums have been quite popular recently: <a title=\"Lanc\u00f4me\" href=\"http:\/\/www.lancome-usa.com\/on\/demandware.store\/Sites-lancome_us-Site\/default\/Product-Show?pid=1000680&amp;bookmark=511957\" target=\"_blank\">Lanc\u00f4me Visionnaire<\/a>, <a title=\"Vichy\" href=\"http:\/\/www.ulta.com\/ulta\/browse\/productDetail.jsp?productId=xlsImpprod10931025\" target=\"_blank\">Id\u00e9alia by Vichy<\/a> or <a title=\"L'Or\u00e9al\" href=\"http:\/\/www.ulta.com\/ulta\/browse\/productDetail.jsp?productId=xlsImpprod10931025\" target=\"_blank\">Youth Code by L&#8217;Or\u00e9al Paris<\/a>&#8230;<\/p>\n<p>For me, <strong>these &#8216;serums&#8217; are clearly not serums<\/strong>.<br \/>\nI see them more as a makeup product, like a\u00a0<strong>primer<\/strong> that gives you a smooth finish to the skin in order to apply the foundation better. But applying any skincare products after this kind of product would be totally <strong>useless<\/strong>.<\/p>\n<p>These products&#8217;s formula is <strong>full of\u00a0silicone<\/strong>. Thanks to them,\u00a0the skin is<strong> covered with a thin layer<\/strong> of product which gives this very smoothing effect, like a\u00a0&#8220;my skin but better&#8221; effect.<br \/>\nThe issue is that with such a\u00a0large\u00a0amount of silicone in the formula, I have big doubts about the <strong>penetration<\/strong>\u00a0efficiency of the other ingredients in the formula&#8230; and clearly, for the same reason, I don&#8217;t\u00a0really\u00a0see the\u00a0point\u00a0of then applying a moisturizing cream on top.<br \/>\nSilicones (in terms of size) are big ingredients and therefore usually, they will remain on the <strong>surface<\/strong>\u00a0of your skin (when you have a lot of them in a formula). That&#8217;s why you&#8217;ve got this very soft and &#8220;plastic skin&#8221; feeling. Your skin is just &#8220;filled&#8221; with silicone.<br \/>\nThe flip side is that other active ingredients, which are supposed to go deeper in the skin, will remain in the skin&#8217;s surface too. And it&#8217;s such a <strong>waste<\/strong>&#8230;<\/p>\n<p>So yes, the fact that this kind of product should ever be considered\u00a0in the skincare category does not really making any sense to\u00a0me&#8230; because it&#8217;s clearly more of a <strong>makeup\u00a0product<\/strong> than a real skincare treatment.<\/p>\n<p>However, I saw that this concept was recently launched in organic brands, and for once, I would be very curious to know what these organic &#8220;skin enhancers&#8221; have in their formulas&#8230; (no place for silicone I guess!)<br \/>\nI will try to find one a do a review for you if you want! <span class=\"wp-smiley emoji emoji-wink\" title=\";)\">wink<\/span> <\/p>\n<h3>And foundation serums, what about them?<\/h3>\n<p><a href=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2015\/02\/covers_sku-Y0778930-F077893020_v2.jpg\"><img decoding=\"async\" class=\"aligncenter size-custom-thumb-3 wp-image-6916\" src=\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2015\/02\/covers_sku-Y0778930-F077893020_v2-770x501.jpg\" alt=\"S\u00e9rum Diorskin Nude Air\" \/><\/a><\/p>\n<p>It&#8217;s the new &#8220;it-foundation&#8221;! Since serums are making it in the skincare ranges, why not duplicate the concept in makeup?<\/p>\n<p>So suddenly, all foundation products packaging are some kind of\u00a0<strong>bottle with dosing syringe<\/strong> and the formulas are enhanced with skincare ingredients&#8230; And all this in a very fluid form, just\u00a0<strong>like a serum <\/strong>(of course)!<br \/>\nSome examples: <a title=\"YSL\" href=\"http:\/\/www.yslbeautyus.com\/s\/ysl-us\/fusion-ink-foundation\/3365440675315.html#start=1&amp;cgid=makeup-foundation\" target=\"_blank\">Fusion Ink foundation by YSL<\/a>\u00a0or the latest <a title=\"Dior\" href=\"http:\/\/www.dior.com\/beauty\/en_int\/fragrance-and-beauty\/makeup\/face\/foundation\/pr-foundation-Y0778930-nude-healthy-glow-ultra-fluid-serum-foundation.html\" target=\"_blank\">Diorskin Serum Foundation Nude Air by Dior<\/a>.<\/p>\n<p>No doubt here, these are <strong>foundations<\/strong>!<\/p>\n<p>Why not?<br \/>\n<strong>Perfecting the skin<\/strong> is totally something I want from\u00a0my foundation. The fact that it&#8217;s lightweight and will cover my skin to make my pores (or my wrinkles) disappeared is clearly a bonus!<br \/>\nCome here, little Diorskin Nude Air, come to Mama&#8230; <span class=\"wp-smiley emoji emoji-wink\" title=\";)\">wink<\/span> <\/p>\n<h3>In conclusion:<\/h3>\n<p>Serums are\u00a0a huge trend now in cosmetics!<br \/>\nMany so called\u00a0serums\u00a0<strong>really have nothing\u00a0to do with skincare<\/strong> but everything to do with makeup.<\/p>\n<p>So, if you want to add a serum to your skincare routine, don&#8217;t forget to take a look at the composition because as you&#8217;ve\u00a0seen, the word &#8220;serum&#8221; can sometimes really be\u00a0<strong>misleading<\/strong>&#8230;<\/p>\n<h5>And you, are you a serum user? Which one is your favorite?<\/h5>\n<p>Photo credits: Dior.com, bonniegarner.com<\/p>\n<p>Cet article est aussi disponible en fran\u00e7ais: <a title=\"bonniegarner.com\" href=\"https:\/\/bonniegarner.com\/2015\/02\/17\/la-verite-sur-les-serums\/\" target=\"_blank\"><em>La v\u00e9rit\u00e9 sur les s\u00e9rums<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skin perfecting serum, anti-aging serum, hydrating serum, foundation serum&#8230; Quite confusing, isn&#8217;t it? Serums are more and more accessible\u00a0but they&#8217;re also somewhat a cash cow\u00a0for cosmetics laboratories. You can find all kind of serums, but can they all really be considered a\u00a0&#8220;serum&#8221;? A foundation serum like the last Dior, what is it exactly? A serum [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"wide-image-layout","iawp_total_views":100,"footnotes":""},"categories":[900,265,266],"tags":[1127,1117,1121,1116,1118,1123,1131,1128,1124,1134,849,1132,1133,1125,1126,1122,1115,1120,768,1114,1660,1130,1129,1119],"class_list":["post-6641","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ask-bonnie","category-beauty","category-skincare","tag-advanced-night-repair-estee-lauder","tag-anti-dark-spots-serum","tag-anti-wrinke-serum","tag-anti-aging-serum","tag-brightening-serum","tag-concentrate","tag-diorskin-nude-air","tag-double-serum-clarins","tag-elixir","tag-face-oils","tag-face-serum","tag-face-serums","tag-face-treatments","tag-hydrating-serum","tag-lancome-visionnaire","tag-lifting-serum","tag-moisturizing-serum","tag-nourrishing-serum","tag-serum","tag-serums","tag-skincare","tag-sublimist-loreal-paris","tag-vichy-idealia","tag-whitening-serum","entry","override"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/posts\/6641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/comments?post=6641"}],"version-history":[{"count":0,"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/posts\/6641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/media\/6642"}],"wp:attachment":[{"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/media?parent=6641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/categories?post=6641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bonniegarner.com\/en\/wp-json\/wp\/v2\/tags?post=6641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}