I have many ColourPop products to present so I will probably do more posts on the topic right after this one.<\/p>\n
Today, I’ll talk in more detail about the ColourPop brand and I will also give you a\u00a0review of its star product: the ColourPop Super Shock Eyeshadows.<\/p>\n
Colourpop, presentation:<\/h3>\n\n- \n
Story and concept:<\/h4>\n<\/li>\n<\/ul>\n![\"ColourPop](\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2015\/04\/colourpop_packaging_made_in_the_city_of_angels.jpg\")
<\/a><\/div>\nAs I mentioned, I have already introduced ColourPop briefly in my Indie Makeup<\/a> post and I don’t really have much more information to add, I’m afraid…<\/p>\nThe brand exists since 2014<\/strong>, I believe. I’m sure about one thing: the online store opened on May the first of 2014.<\/p>\nAs far as I know (and it was difficult to find any info), ColourPop is an independent company based in Los Angeles<\/strong> and the products are all made in USA<\/strong>.<\/p>\nThe brand started with the Super Shock Shadows<\/strong><\/a> (eyeshadows) and the Pressed Pigments<\/strong>. Then soon after, they launched the Lippie Stix<\/strong><\/a> (lipstick) and\u00a0the\u00a0Lippie Pencils<\/strong> (lip pencils).
\nEarly 2015, it was the turn of their blush to be released (the Super Shocks Cheeks<\/strong><\/a>) and the brand has announced the launch of its Highlighters<\/strong> for this month.<\/p>\nThe choice of colors is huge. There are a gazillion colors<\/strong>, even the most unexpected<\/strong> (mint or turquoise blue lipsticks for example) and also many limited editions. The brand doesn’t put any limits with regards to\u00a0the choice of the colors.
\nIf a color which is a limited edition has a lot of success and there are a lot of requests on Instagram to make it permanent, there’s a good chance it will be.<\/p>\nThe products’ production time is rather short because all products are manufactured on site in the Santa Monica factory. For comparison sake, with a classic makeup brand, it takes between 12 and 18 months to develop a product. For ColourPop, the development is done in 1 month<\/strong> (but of course, you have to add the test phase, which takes a little longer, 3 months).
\nThis means that their reactivity<\/strong> is very fast. If there is a trendy color that everyone wants right now, it’s very likely that ColourPop will have it quite fast in their collection.<\/p>\nHowever, you can feel that it’s still a small company with their delivery<\/strong>. Better to be patient, because when you order, it usually takes between 10 and 15 days for\u00a0the parcel to arrive at your doorstep. (and for me, it takes\u00a0even\u00a0longer because of the delivery to the UAE via\u00a0Shop and Ship<\/a>)<\/p>\nDelivery is not international<\/strong> for the moment but hopefully given the huge demand, that will change soon, fingers crossed!<\/p>\nAnother characteristic of the brand, its very low prices<\/strong>. Initially, there was a single price for all the products: $5<\/strong>. The value for money\u00a0is one of the\u00a0best in the market!<\/p>\nBlushes and highlighters are a bit more expensive: $8. But it’s still a very affordable price!<\/p>\n
\n- \n
Values:<\/h4>\n<\/li>\n<\/ul>\n![\"ColourPop](\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2015\/04\/colourpop_packaging_we_love_our_fur_babies.jpg\")
<\/a><\/div>\nColourPop insists that all production is made in the USA<\/strong>. In this time of economic crisis and nationalism, it’s always a good selling point! wink<\/span> <\/p>\nThe products are not tested on animals<\/strong>, and of course ColourPop communicates about it because it’s also a very strong argument.
\nA majority of the products are also vegan<\/strong> (not derived from animal based product) and even 100% guaranteed gluten-free<\/strong>! (looool) ( but it’s better to avoid eating them wink<\/span> )<\/p>\nAnother great idea, the brand doesn’t hesitate to show its products directly on the skin, with many swatches. And not just on white skin! The swatches are made on a fair skin, a medium one and a black skin<\/strong>. I find this way of showing its products is super smart!<\/p>\nThey’re also very accessible<\/strong>. Communication with the brand is easy either through their customer service<\/a> or their different social media<\/a>\u00a0accounts. The proximity<\/strong> to their customers seems to be very important to them.
\nI’m not going to complain! smile<\/span> <\/p>\n\n- \n
Communication:<\/h4>\n<\/li>\n<\/ul>\n![\"ColourPop](\"https:\/\/bonniegarner.com\/wp-content\/uploads\/2015\/04\/colourpop_thank_you_notes.jpg\")
<\/a><\/div>\nAs I said earlier, the proximity<\/strong> with their customers is very important to ColourPop.
\nIn each parcel, they include a hand written thank-you card<\/strong>, which is so sweet and makes you feel like you’re special to them<\/strong>!<\/p>\nThey also communicate a lot\u00a0via their social media: Facebook<\/a>, Twitter<\/a>\u00a0and especially Instagram<\/a>. So it’s very easy to get and share information directly with the community manager of ColourPop or the brand’s fan community<\/a> (which is very active!).<\/p>\nColourPop does not really do big advertisement campaigns but it doesn’t hesitate to associate with bloggers or youtubers, whether for reviews<\/strong> (they send the products) as well as collaborations<\/strong>. These are exclusive colors created with the blogger or the youtuber, which are clearly a commercial success and also gives the brand a very cool and trendy<\/strong> image.<\/p>\nIn summary, ColourPop describes itself as the cool kids<\/strong> makeup brand and that is quite right! You can totally picture the products of the brand used for a great Coachella<\/a> makeup! (By the way, this song too, is super cool!;))<\/p>\n
Story and concept:<\/h4>\n<\/li>\n<\/ul>\n<\/a><\/div>\nAs I mentioned, I have already introduced ColourPop briefly in my Indie Makeup<\/a> post and I don’t really have much more information to add, I’m afraid…<\/p>\nThe brand exists since 2014<\/strong>, I believe. I’m sure about one thing: the online store opened on May the first of 2014.<\/p>\nAs far as I know (and it was difficult to find any info), ColourPop is an independent company based in Los Angeles<\/strong> and the products are all made in USA<\/strong>.<\/p>\nThe brand started with the Super Shock Shadows<\/strong><\/a> (eyeshadows) and the Pressed Pigments<\/strong>. Then soon after, they launched the Lippie Stix<\/strong><\/a> (lipstick) and\u00a0the\u00a0Lippie Pencils<\/strong> (lip pencils).
\nEarly 2015, it was the turn of their blush to be released (the Super Shocks Cheeks<\/strong><\/a>) and the brand has announced the launch of its Highlighters<\/strong> for this month.<\/p>\nThe choice of colors is huge. There are a gazillion colors<\/strong>, even the most unexpected<\/strong> (mint or turquoise blue lipsticks for example) and also many limited editions. The brand doesn’t put any limits with regards to\u00a0the choice of the colors.
\nIf a color which is a limited edition has a lot of success and there are a lot of requests on Instagram to make it permanent, there’s a good chance it will be.<\/p>\nThe products’ production time is rather short because all products are manufactured on site in the Santa Monica factory. For comparison sake, with a classic makeup brand, it takes between 12 and 18 months to develop a product. For ColourPop, the development is done in 1 month<\/strong> (but of course, you have to add the test phase, which takes a little longer, 3 months).
\nThis means that their reactivity<\/strong> is very fast. If there is a trendy color that everyone wants right now, it’s very likely that ColourPop will have it quite fast in their collection.<\/p>\nHowever, you can feel that it’s still a small company with their delivery<\/strong>. Better to be patient, because when you order, it usually takes between 10 and 15 days for\u00a0the parcel to arrive at your doorstep. (and for me, it takes\u00a0even\u00a0longer because of the delivery to the UAE via\u00a0Shop and Ship<\/a>)<\/p>\nDelivery is not international<\/strong> for the moment but hopefully given the huge demand, that will change soon, fingers crossed!<\/p>\nAnother characteristic of the brand, its very low prices<\/strong>. Initially, there was a single price for all the products: $5<\/strong>. The value for money\u00a0is one of the\u00a0best in the market!<\/p>\nBlushes and highlighters are a bit more expensive: $8. But it’s still a very affordable price!<\/p>\n
\n- \n
Values:<\/h4>\n<\/li>\n<\/ul>\n<\/a><\/div>\nColourPop insists that all production is made in the USA<\/strong>. In this time of economic crisis and nationalism, it’s always a good selling point! wink<\/span> <\/p>\nThe products are not tested on animals<\/strong>, and of course ColourPop communicates about it because it’s also a very strong argument.
\nA majority of the products are also vegan<\/strong> (not derived from animal based product) and even 100% guaranteed gluten-free<\/strong>! (looool) ( but it’s better to avoid eating them wink<\/span> )<\/p>\nAnother great idea, the brand doesn’t hesitate to show its products directly on the skin, with many swatches. And not just on white skin! The swatches are made on a fair skin, a medium one and a black skin<\/strong>. I find this way of showing its products is super smart!<\/p>\nThey’re also very accessible<\/strong>. Communication with the brand is easy either through their customer service<\/a> or their different social media<\/a>\u00a0accounts. The proximity<\/strong> to their customers seems to be very important to them.
\nI’m not going to complain! smile<\/span> <\/p>\n\n- \n
Communication:<\/h4>\n<\/li>\n<\/ul>\n<\/a><\/div>\nAs I said earlier, the proximity<\/strong> with their customers is very important to ColourPop.
\nIn each parcel, they include a hand written thank-you card<\/strong>, which is so sweet and makes you feel like you’re special to them<\/strong>!<\/p>\nThey also communicate a lot\u00a0via their social media: Facebook<\/a>, Twitter<\/a>\u00a0and especially Instagram<\/a>. So it’s very easy to get and share information directly with the community manager of ColourPop or the brand’s fan community<\/a> (which is very active!).<\/p>\nColourPop does not really do big advertisement campaigns but it doesn’t hesitate to associate with bloggers or youtubers, whether for reviews<\/strong> (they send the products) as well as collaborations<\/strong>. These are exclusive colors created with the blogger or the youtuber, which are clearly a commercial success and also gives the brand a very cool and trendy<\/strong> image.<\/p>\nIn summary, ColourPop describes itself as the cool kids<\/strong> makeup brand and that is quite right! You can totally picture the products of the brand used for a great Coachella<\/a> makeup! (By the way, this song too, is super cool!;))<\/p>\n
<\/a><\/div>\nAs I mentioned, I have already introduced ColourPop briefly in my Indie Makeup<\/a> post and I don’t really have much more information to add, I’m afraid…<\/p>\n The brand exists since 2014<\/strong>, I believe. I’m sure about one thing: the online store opened on May the first of 2014.<\/p>\n As far as I know (and it was difficult to find any info), ColourPop is an independent company based in Los Angeles<\/strong> and the products are all made in USA<\/strong>.<\/p>\n The brand started with the Super Shock Shadows<\/strong><\/a> (eyeshadows) and the Pressed Pigments<\/strong>. Then soon after, they launched the Lippie Stix<\/strong><\/a> (lipstick) and\u00a0the\u00a0Lippie Pencils<\/strong> (lip pencils). The choice of colors is huge. There are a gazillion colors<\/strong>, even the most unexpected<\/strong> (mint or turquoise blue lipsticks for example) and also many limited editions. The brand doesn’t put any limits with regards to\u00a0the choice of the colors. The products’ production time is rather short because all products are manufactured on site in the Santa Monica factory. For comparison sake, with a classic makeup brand, it takes between 12 and 18 months to develop a product. For ColourPop, the development is done in 1 month<\/strong> (but of course, you have to add the test phase, which takes a little longer, 3 months). However, you can feel that it’s still a small company with their delivery<\/strong>. Better to be patient, because when you order, it usually takes between 10 and 15 days for\u00a0the parcel to arrive at your doorstep. (and for me, it takes\u00a0even\u00a0longer because of the delivery to the UAE via\u00a0Shop and Ship<\/a>)<\/p>\n Delivery is not international<\/strong> for the moment but hopefully given the huge demand, that will change soon, fingers crossed!<\/p>\n Another characteristic of the brand, its very low prices<\/strong>. Initially, there was a single price for all the products: $5<\/strong>. The value for money\u00a0is one of the\u00a0best in the market!<\/p>\n Blushes and highlighters are a bit more expensive: $8. But it’s still a very affordable price!<\/p>\n ColourPop insists that all production is made in the USA<\/strong>. In this time of economic crisis and nationalism, it’s always a good selling point! wink<\/span> <\/p>\n The products are not tested on animals<\/strong>, and of course ColourPop communicates about it because it’s also a very strong argument. Another great idea, the brand doesn’t hesitate to show its products directly on the skin, with many swatches. And not just on white skin! The swatches are made on a fair skin, a medium one and a black skin<\/strong>. I find this way of showing its products is super smart!<\/p>\n They’re also very accessible<\/strong>. Communication with the brand is easy either through their customer service<\/a> or their different social media<\/a>\u00a0accounts. The proximity<\/strong> to their customers seems to be very important to them. As I said earlier, the proximity<\/strong> with their customers is very important to ColourPop. They also communicate a lot\u00a0via their social media: Facebook<\/a>, Twitter<\/a>\u00a0and especially Instagram<\/a>. So it’s very easy to get and share information directly with the community manager of ColourPop or the brand’s fan community<\/a> (which is very active!).<\/p>\n ColourPop does not really do big advertisement campaigns but it doesn’t hesitate to associate with bloggers or youtubers, whether for reviews<\/strong> (they send the products) as well as collaborations<\/strong>. These are exclusive colors created with the blogger or the youtuber, which are clearly a commercial success and also gives the brand a very cool and trendy<\/strong> image.<\/p>\n In summary, ColourPop describes itself as the cool kids<\/strong> makeup brand and that is quite right! You can totally picture the products of the brand used for a great Coachella<\/a> makeup! (By the way, this song too, is super cool!;))<\/p>\n
\nEarly 2015, it was the turn of their blush to be released (the Super Shocks Cheeks<\/strong><\/a>) and the brand has announced the launch of its Highlighters<\/strong> for this month.<\/p>\n
\nIf a color which is a limited edition has a lot of success and there are a lot of requests on Instagram to make it permanent, there’s a good chance it will be.<\/p>\n
\nThis means that their reactivity<\/strong> is very fast. If there is a trendy color that everyone wants right now, it’s very likely that ColourPop will have it quite fast in their collection.<\/p>\n\n
Values:<\/h4>\n<\/li>\n<\/ul>\n
<\/a><\/div>\n
\nA majority of the products are also vegan<\/strong> (not derived from animal based product) and even 100% guaranteed gluten-free<\/strong>! (looool) ( but it’s better to avoid eating them wink<\/span> )<\/p>\n
\nI’m not going to complain! smile<\/span> <\/p>\n\n
Communication:<\/h4>\n<\/li>\n<\/ul>\n
<\/a><\/div>\n
\nIn each parcel, they include a hand written thank-you card<\/strong>, which is so sweet and makes you feel like you’re special to them<\/strong>!<\/p>\n